Insights
Insights, page 3
76 articles · page 3 of 8
- Digital presence
Google reviews in the Gulf: earn them honestly, reply in Arabic, never buy
Why review count and velocity beat the star average, how to ask after every job with a direct link, how to reply in Arabic, and what buying costs.
Read· 8 min read
- Digital presence
Mobile app or website? What Gulf buyers open, and what a listing must prove
When a business needs an app and when a site is enough, why most small-business apps in the Gulf fail, and how app stores judge your listing.
Read· 6 min read
- Digital presence
Selling on noon and Amazon beside your store: what the marketplace judges
When selling on noon and Amazon alongside your store is worth it, what you need to register, how the marketplace judges your page, and keeping customers.
Read· 8 min read
- Digital presence
Someone searches your company name: what they find, and how to fix it
What the first Google page for your company name should hold, how to get a knowledge panel, and what to do about a negative result or a rival ad.
Read· 8 min read
- Digital presence
What digital presence means: the ten surfaces, and how to score yours
Digital presence is not a website and an Instagram account. The ten surfaces a Gulf buyer sees you on, how to assess each in an hour, and how to score.
Read· 8 min read
- Measurement and analytics
Google Analytics 4 for the business owner: six numbers, and what to ignore
GA4 for the person who owns the business: how to connect it, the six numbers that answer real questions and where they sit, and what to ignore.
Read· 8 min read
- Measurement and analytics
Google Tag Manager: count WhatsApp clicks, calls and forms as enquiries
What Google Tag Manager is, and exact steps to count WhatsApp clicks, calls and forms as key events in GA4 and conversions in Google Ads.
Read· 9 min read
- Measurement and analytics
How to check website traffic, yours and a competitor's, without guessing
The only accurate way to know your traffic, why checkers like Similarweb invent numbers for small and Arabic sites, and how to size up a competitor.
Read· 7 min read
- Measurement and analytics
Microsoft Clarity: watch what visitors actually do on your site, free
What Microsoft Clarity is, how to install it in ten minutes, how to read heatmaps and recordings to see where visitors stall, and how it beats Hotjar.
Read· 7 min read
- Measurement and analytics
The website KPIs to put in front of management every month
Eight KPIs for your whole digital presence: enquiries by source, cost per enquiry, search, Maps, reviews, AI answers, conversion. Where each comes from.
Read· 7 min read
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