About
One practitioner. Native Arabic. Data, not opinions.
I have spent ten years in search and growth, working across Arabic-speaking markets in Arabic, English and French. Most people who reach out already know their search presence underperforms. Nobody has told them the specific reason why.
The part I keep coming back to is diagnosis. I run my own audit pipeline that pulls real search data and turns it into one document, ranked by impact. The most recent institutional example was a large bilingual site whose internal technical team executed the entire report themselves, without coming back to me. Everything in it had been sitting there the whole time, invisible to everyone inside the organisation.
The real difference in this market is Arabic itself. Most people competing for this work cannot read an Arabic SERP, so they translate an English strategy and hope. I read what your customer actually types into the search box, which rarely looks like what is written on your own site.
I added AI-answer visibility to the work because a growing share of your buyers never open Google at all. I measure it with the same discipline I use for rankings, and say plainly where it genuinely pays off and where it is still too early to tell.
The proof
I run search for the region’s largest press institution, and its eleven properties
These are not anonymous client logos. They are properties you can open right now, read, run any auditing tool you trust against, and judge for yourself, which I prefer to any written testimonial.
- 11
- properties
- Every property in the group, Arabic and English alike.
- 5,000+
- keywords
- Held stable across them, not a spike one month and a fall the next.
- 2,000+
- AI brand mentions
- Tracked, analysed, and turned into execution priorities.
- 25%
- faster on mobile
- After crawl, schema and Core Web Vitals remediation.
- al-sharq.com
- al-arab.com
I work on these properties inside Dar Al Sharq, not as an outside agency. Stated plainly because the difference matters, and because what actually counts for you is that the work is documented and checkable.
Before you go further
I am not the right fit for everyone reading this
I work with a limited number of clients, and a badly matched one costs me more than they pay. Rather than let you discover that two calls in, these two columns save you the time now.
Start with me if this is you
- Your site gets visits but not enquiries, and nobody has told you why.
- You published an Arabic version, paid for it, and nothing changed in search.
- You have paid an agency for months and receive completed-task reports instead of results.
- Your buyers have started asking ChatGPT, and you do not know whether your name is in the answer.
Do not waste your time if this is you
- You want position one in thirty days. I will not sell you that, and whoever does is lying.
- Your primary need is paid ads or social media management.
- You are shopping for the cheapest quote. I am not it, and I do not try to be.
- You want someone to execute your list without ever questioning the priorities on it.
If the first column describes you, the audit is the cheapest way to size the problem before you commit to anything. If the second one does, tell me in a line what you need and I will point you at someone better suited, with no call and no charge.
How I work
Four principles that govern every engagement
There is no team that takes your request and hands it to someone junior. The person who diagnoses your site is the same person who executes and measures. Each of these four principles has actually cost me work or money, which is why it earns a place here.
I do not promise what I cannot evidence
No guaranteed Google position, no guaranteed ChatGPT citation. These systems do not sell reserved spots and do not publish their logic to anyone. What I guarantee is diagnosis, execution and documented measurement, the only things an honest person can actually sell here.
The report says what did not work, too
The monthly report states what did not move and why, not only what shipped. A report with zero failures over six months is not a report. It is a sales pitch aimed squarely at you.
I turn down work I am not excellent at
My specialism is Arabic search and AI-answer visibility, nothing wider. If your real need is paid ads or social management, I say so and point you elsewhere. A badly matched client costs my limited capacity more than they pay for it, and since I work alone, there is no spare capacity to absorb a bad fit.
Everything I produce is yours
Reports, content, account access: all in your name and yours to keep if we stop working together. I hold nothing hostage, and I build no artificial dependency on me.
Verify it yourself
This site is the sample
A slow, badly built site from someone selling SEO exposes them faster than any testimonial could.
Fully server-rendered
View source on any page here and the full copy is right there, no exceptions. That is exactly what AI crawlers read, since they never wait for JavaScript to load.
Arabic-first, genuine RTL
The Arabic version is the primary one, not an afterthought, and its direction is built on logical CSS properties rather than an English layout flipped in reverse.
Reciprocal, verifiable hreflang
Every page points to its counterpart in the other language and to itself with x-default. Check it with any tool you trust right now, before you pay anything.
Before you buy
Questions about me
Do you work alone or have a team?
What tools do you use?
Why Arabic specifically?
How do I know you are actually any good?
Let us find out whether we fit
Thirty minutes. If I am not the right fit, I will say so in the first ten minutes and point you toward someone who is.