About
One consultant. Your whole online presence. Data, not opinions.
- In SEO since
- 2017
- properties whose SEO I run
- 11
- working languages
- 3
I have worked in SEO and digital marketing since 2017, in English, Arabic and French. Most people who reach out already know their online presence underperforms. Nobody has told them the specific reason why.
The part I keep coming back to is diagnosis. I run an audit pipeline I built myself, which pulls real search data and turns it into a report management reads and a workbook a developer works from. The most recent institutional example was a large bilingual site whose internal technical team executed the entire report themselves, without coming back to me. Everything in it had been sitting there the whole time, invisible to everyone inside the organisation.
The real difference is scope. Most audits stop at the website. Your customers do not: they meet you in search results, on a map, in a review, in an AI answer and in a message thread. I measure all of it in one pass, against the competitors you actually lose business to, so the plan reflects how people really find and choose a business like yours.
I added AI-answer visibility to the work because a growing share of your buyers never open Google at all. I measure it with the same discipline I use for rankings, and say plainly where it genuinely pays off and where it is still too early to tell.
The proof
I run SEO for some of the largest institutions in the Middle East.
These are not anonymous client logos. They are properties you can open right now, run any tool you trust against, and judge for yourself.
- 11
- properties
- Every property in the group, in two languages.
- 5,000+
- keywords
- Held stable across them, not a spike one month and a fall the next.
- 2,000+
- AI brand mentions
- Tracked, analysed, and turned into execution priorities.
- 25%
- faster on mobile
- After crawl, schema and Core Web Vitals remediation.
- al-sharq.com
- al-arab.com
Before you go further
I am not the right fit for everyone reading this
I work with a limited number of clients, and a badly matched one costs me more than they pay. Rather than let you discover that two weeks in, these two columns save you the time now.
Start with me if this is you
- Your website gets visitors and no enquiries, and nobody has told you why.
- You are about to rebuild the site or enter a new market, and want to know what search looks like there first.
- You are paying an agency and cannot verify the work you are being shown.
- Your buyers have started asking ChatGPT, and you do not know whether your name is in the answer.
Better served elsewhere if this is you
- You want position one in thirty days. I do not promise a position or a date.
- Your primary need is paid ads or social media management.
- You need someone to execute the fixes. The audit says what to fix. It does not do the fixing.
- You want someone to work through your list without ever questioning the priorities on it.
If the first column describes you, the audit is the cheapest way to size the problem before you commit to anything. If the second one does, write me one line about what you need and I will point you at what suits you better, at no charge.
How I work
Four principles that govern every engagement
There is no team that takes your request and hands it to someone junior. The person who diagnoses your presence is the same person who writes your report. Each of these four principles has actually cost me work or money, which is why it earns a place here.
- 01
I do not promise what I cannot evidence
No guaranteed Google position, no guaranteed ChatGPT citation. These systems do not sell reserved spots and do not publish their logic to anyone. What I guarantee is diagnosis and documented measurement, the only things an honest person can actually sell here.
- 02
I tell you what does not need fixing, too
An audit is not rewarded for the number of faults it finds. What already works I name and say leave alone, and what is not worth your budget I say ignore. A report where everything is red was written to sell you what comes next.
- 03
I turn down work I am not excellent at
My specialism is diagnosing a digital presence, search, and AI-answer visibility, nothing wider. If your real need is someone to run your ads or your social accounts day to day, I say so and point you elsewhere. A badly matched client costs my limited capacity more than they pay for it, and since I work alone, there is no spare capacity to absorb a bad fit.
- 04
Everything I produce is yours
Reports, content, account access: all in your name and yours to keep if we stop working together. I hold nothing hostage, and I build no artificial dependency on me.
Verify it yourself
This site is the sample
A slow, badly built site from someone selling SEO exposes them faster than any testimonial could.
Fully server-rendered
View source on any page here and the full copy is right there, no exceptions. That is exactly what AI crawlers read, since they never wait for JavaScript to load.
Two editions, genuine right-to-left
The site runs in English and Arabic, and the right-to-left edition is built on logical CSS properties rather than an English layout flipped in reverse. Each edition is written for its own reader, not translated from the other.
Reciprocal, verifiable hreflang
Every page points to its counterpart in the other language and to itself with x-default. Check it with any tool you trust right now, before you pay anything.
Before you buy
Questions about me
Do you work alone or have a team?
What tools do you use?
Why a one-off audit and not a monthly retainer?
How do I know you are actually any good?
Let us find out whether it fits
Order the audit directly, or write to me about your business first. If I am not the right fit, I will say so in my first reply and point you toward what is.