The Digital Presence Audit
This is the finished product, not a teaser for a monthly contract. I audit your site page by page and your presence across Google, ChatGPT, Google Maps, reviews, social and messaging, then rank the findings by what wins customers first. Most marketing spend is wasted because execution starts before diagnosis. This puts the truth before the spend.
The Digital Presence Audit
249USD
Pay by bank transfer, or by a card link I send you on WhatsApp. Price excludes VAT where applicable.
The scope
Every category gets a score out of 100 and one of five maturity levels: Absent, Basic, Managed, Optimised, Leading.
Up to 200 pages in a real browser, across every language version of the site.
9 of 24 categories
Google, Bing, Yahoo and YouTube: who shows for your terms, and who links to you.
2 of 24 categories
ChatGPT, Claude, Gemini and Perplexity: measured on the day and documented, never guaranteed.
2 of 24 categories
Why a visit does not become an enquiry: forms, contact paths, the route to a sale.
1 of 24 categories
Your Google Business Profile: completeness, categories, photos and local visibility.
1 of 24 categories
The profiles you give me at intake, WhatsApp and messaging, and video.
3 of 24 categories
What a buyer reads about you before calling: reviews and brand mentions across the web.
3 of 24 categories
Who is buying ads against your terms, read straight off the results page.
1 of 24 categories
Audited when your business has an app.
When applicable
Audited when you sell through a store or marketplace.
When applicable
What the audit covers
Every finding is tied to its business impact and its fix, written so management can read it and a developer can act on it.
A crawl of up to 200 pages in a real browser: crawling and indexing, speed, structure and internal links, security and SSL, accessibility, structured data and language targeting. Every finding is classed Critical, Warning or Info.
What your market actually searches, with volumes for the countries you sell in, and the missing-pages list: what people search at real volume that you have no page for yet, ordered by opportunity against difficulty.
Where you show and where you are absent for the terms you sell on, across web results, maps and video, and who is taking your traffic and why.
Crawled to the same page budget and run through the same checks, so the comparison rests on something measured rather than an impression.
Whether ChatGPT, Claude, Gemini and Perplexity mention you when your buyer asks, and whether their crawlers can read your content at all. Measured and documented on the day, never guaranteed.
Your Google Business Profile: completeness, categories, photos and local visibility. Your reviews on the platforms you give me at intake, and what is said about your brand across the web.
The profiles you give me at intake: whether they exist, link to your site and are active, and whether a buyer finds your WhatsApp and messaging channels without effort.
Your presence on marketplaces, and your app's presence in the app stores if you have one.
Where visitors stall on the way to enquiring: trust signals, forms, how easy you are to reach, and which fix recovers the most of them for the least effort.
Who advertises on the terms you sell with, without spend figures, so you know the size of the paid competition before you enter it.
A score out of 100 for each of the twenty-four categories and one of five maturity levels, so you see at a glance where you are strong and where the gap is, and can measure progress against the same numbers after the fixes.
Every task is sequenced by what it depends on, with an owner, an effort estimate and the retest criterion that proves it done.
What you receive
Two documents. The spreadsheet is real, and it is the technical half: every finding with its evidence and its fix.
For whoever decides
A written report your manager reads in one sitting: the score and maturity level for every category, the three biggest gaps and three biggest opportunities, where you stand against competitors, the ten things to do first, and the twelve-month plan in plain language.
For whoever executes
An Excel workbook of about 50 sheets. Every finding sits on one row: severity, pages affected, evidence, the fix, the owner, the effort, and the exact retest that proves it fixed. With it come the Roadmap sheet and the competitor comparison. Every finding carries a verdict, an explanation and an action.
Severity
Critical
Finding
Your page copy is absent from the HTML your server sends
What it means for the business
AI crawlers do not wait for JavaScript. What is not in the first response never gets read, so it never gets cited, and no ranking report will show you that.
Who does it, and how long
Your developer: switch the public templates to server rendering. Roughly half a day.
The retest that proves it fixed
View the page source with JavaScript off: the copy must be there in full.
How it works
Day 1
A short form: your URL, your markets, who you consider competitors, and the profiles you want included. Ten minutes of your time, no more.
Day 2–3
A full crawl, real search data pulled, the four assistants measured, and a manual review of the pages and accounts that matter. I do this myself, with no hand-off between a team: tools gather, I judge.
Day 4, morning
Findings turned into a report a manager can read in one sitting, with the priorities set.
Day 4, evening
The report and the workbook arrive, with the list of what to start on first. If a question is left after reading, message me and I answer in writing.
What I need from you is simple: a short form, and read access to Search Console and Analytics if they exist. If they do not, I work without them and explain what we lose.
Scope boundaries
And after the audit? You execute it with your team, your developer or any company you choose. If you want me involved in execution, we scope that separately, after you have seen the report, not before. Sites over 200 pages, several markets at once, or ongoing search work are scoped on request.
The comparison
A free tool is useful for a quick look at your site. It does not see your real competitor, does not know how your buyers actually phrase a search, knows nothing about Google Maps, reviews or ChatGPT answers, and does not tell you what is worth spending on now.
| · | This audit | A free scan |
|---|---|---|
| Scope | Your site and your presence beyond it: 24 categories in 10 pillars | The website alone |
| Prioritisation | Ordered by business impact against effort | A score out of 100 and an unranked list of warnings |
| Search language | Analysed the way your buyers actually type | A generic keyword list |
| Your market | Your actual competitors, in your own market | Generic benchmarks |
| AI answers | Measured and documented in ChatGPT, Claude, Gemini and Perplexity | Not covered |
| Evidence | Every finding carries its evidence and the test that proves it fixed | A warning without context |
| Who can read it | A report for the manager, and a workbook for the developer | Raw tool output |
| After delivery | The documents are yours with no obligation, and I answer questions in writing | Nothing |
Before you buy
If you are not ready for the full audit yet, message me on WhatsApp and ask about one specific problem in your online presence. The answer alone will tell you whether there is more worth digging into.
249USD