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Ilyes Massoudi · Independent consultant

SEO and digital presence audit for any businessFind out where you are losing customers online,before you spend more on marketing.

One audit covers your website, Google, ChatGPT, Maps, social media, reviews and ads. In four business days you get a report showing where customers drop off and what to fix first, at one public price.

249USD

the full Digital Presence Audit, one payment

Ilyes Massoudi
Ilyes MassoudiAudits your site and writes your report himself

Sound familiar?

Three signs your online presence is losing customers every day

If you recognise your business in one of these, the problem is rarely budget. It is that nobody has diagnosed what is actually happening.

  • 01“We have a website. It just doesn't bring in business.”

    Your customers search, and find your competitor

    People search for what you sell every day, in words you may never have checked. If your pages do not appear for them, someone else's do, and you never hear about the customer you lost.

  • 02“Are we even in ChatGPT's answers?”

    AI assistants recommend three names, and yours is not one of them

    Buyers now ask ChatGPT, Gemini and Perplexity who to choose. They are naming your competitors today, and no report on your desk tells you it is happening.

  • 03“The agency says it's going well.”

    You receive reports of activity, not customers

    Every metric is green and enquiries have not moved. Nobody tells you in one sentence whether the work is producing customers or not.

The proof

I run SEO for some of the largest institutions in the Middle East.

These are not anonymous client logos. They are properties you can open right now, run any tool you trust against, and judge for yourself.

11
properties
Every property in the group, in two languages.
5,000+
keywords
Held stable across them, not a spike one month and a fall the next.
2,000+
AI brand mentions
Tracked, analysed, and turned into execution priorities.
25%
faster on mobile
After crawl, schema and Core Web Vitals remediation.

What arrives

A report you read, and a workbook your developer works from

Two documents, each written for a different reader, so the manager is not buried in detail and the developer is not hunting for evidence.

For whoever decides

The report

A written report your manager reads in one sitting: the score, the gaps, who is taking your buyers, and what to start with.

  • A score and a maturity level for every category
  • The three biggest gaps and the three biggest opportunities
  • Your position against competitors on the same checks
  • The ten things to do first, and the twelve-month plan in plain language

For whoever executes

The technical workbook

An Excel workbook of about 50 sheets. Every finding sits on one row: severity, pages affected, evidence, the fix, the owner, the effort, and the exact retest that proves it fixed.

  • Your developer filters, sorts and works from it without a meeting
  • A twelve-month roadmap in four dependency layers
  • Competitors compared on the same checks
  • A verdict, an explanation and an action for every finding
Technical workbook · “All Findings” sheet

Severity

Critical

Finding

Your page copy is absent from the HTML your server sends

What it means for the business

AI crawlers do not wait for JavaScript. What is not in the first response never gets read, so it never gets cited, and no ranking report will show you that.

Who does it, and how long

Your developer: switch the public templates to server rendering. Roughly half a day.

The retest that proves it fixed

View the page source with JavaScript off: the copy must be there in full.

This is what one row of the workbook looks like, not a screenshot from a client’s. I picked one of the most common problems I find, so there is a fair chance it is on yours.

Exactly what the audit covers

The scope

24 scored categories in 10 pillars

175 audit modules and 1,600+ tests run across your site, then across your presence beyond it. Every category gets a score out of 100 and a maturity level, and every finding carries its evidence and the test that would prove it fixed.

24
scored categories
175
audit modules
1,600+
tests
200
pages, maximum
  1. 01

    Website & technical foundation

    Up to 200 pages in a real browser, across every language version of the site.

    • Technical SEO
    • On-page SEO
    • Content strategy
    • Site structure & UX
    • Design quality
    • Performance
    • Security
    • Technology
    • Languages & localisation

    9 of 24 categories

  2. 02

    Search presence

    Google, Bing, Yahoo and YouTube: who shows for your terms, and who links to you.

    • Backlinks
    • Competitors

    2 of 24 categories

  3. 03

    AI & LLM presence

    ChatGPT, Claude, Gemini and Perplexity: measured on the day and documented, never guaranteed.

    • AI readiness of the site
    • Presence in assistant answers

    2 of 24 categories

  4. 04

    Conversion & revenue readiness

    Why a visit does not become an enquiry: forms, contact paths, the route to a sale.

    • Conversion path

    1 of 24 categories

  5. 05

    Google Business Profile & local

    Your Google Business Profile: completeness, categories, photos and local visibility.

    • GBP & local

    1 of 24 categories

  6. 06

    Social media presence

    The profiles you give me at intake, WhatsApp and messaging, and video.

    • Social presence
    • Messaging
    • Video

    3 of 24 categories

  7. 07

    Reputation & reviews

    What a buyer reads about you before calling: reviews and brand mentions across the web.

    • Reputation
    • Reviews across platforms
    • Brand mentions

    3 of 24 categories

  8. 08

    Paid media landscape

    Who is buying ads against your terms, read straight off the results page.

    • Paid media on your terms

    1 of 24 categories

  9. 09

    Mobile app presence

    Audited when your business has an app.

    • App presence

    When applicable

  10. 10

    Marketplace & commerce

    Audited when you sell through a store or marketplace.

    • Marketplace

    When applicable

The price

One service. One price. No contract.

The price is public because ambiguity helps nobody. No hidden tiers, and no retainer waiting behind the audit.

Built for any business that customers look up online

  • Your website brings in little business

    Traffic is thin, or visitors arrive and leave without enquiring, and you cannot tell whether the problem is visibility or the site itself. The audit shows exactly where the path breaks.

  • You pay for ads or an agency

    You spend every month and cannot say what it returns. An independent report shows what is working and what is not, in a form you can hold any provider to.

  • You are about to relaunch or enter a new market

    Before you commit budget, you see what your buyers type, who owns those results today, and what it would take to compete.

Whatever your sector

  • Clinics & healthcare
  • Real estate
  • E-commerce
  • Restaurants & hospitality
  • Service businesses
  • Education & training
  • Legal, accounting & consulting
  • Travel & tourism
  • Construction & home services
  • SaaS & startups
  • Manufacturing & B2B

Sites over 200 pages, several markets at once, or ongoing search work are scoped on request. The audit is the entry point, and it is complete on its own.

The Digital Presence Audit

249USD

one payment, in US dollars

  • The written report, and the technical workbook (Excel, about 50 sheets)
  • Your site up to 200 pages, crawled in a real browser
  • Google, Bing, Yahoo and YouTube, plus ChatGPT, Claude, Gemini and Perplexity
  • Up to three competitors you name, run through the same checks
  • A 12-month roadmap, ordered by impact against effort

Pay by bank transfer, or by a card link I send you on WhatsApp. Price excludes VAT where applicable.

Before you buy

What everyone asks before ordering

What exactly does the digital presence audit cover?
Your website, up to 200 pages in a real browser, and then your presence beyond it: Google, Bing, Yahoo and YouTube; ChatGPT, Claude, Gemini and Perplexity; your Google Business Profile, reviews, messaging, and the social, store and app profiles you give me. In total, 24 scored categories in 10 pillars, through 175 audit modules and 1,600+ tests, followed by a twelve-month roadmap.
Is the audit right for my kind of business?
If customers look you up online before they buy, yes. The audit does not assume a sector. A clinic, an online store, a law firm and a software company are all measured on the same ten pillars, against the competitors you name, and the report is written around how your own buyers find and choose a business like yours.
How much will it cost to fix what you find?
Less than most people expect. Most critical items need hours from your developer, not a new invoice: settings, structured data, speed, internal links. Whoever runs your site today can do them in days, not months. The items that cost real money are new content, and those are optional and can wait. That is why the plan is ordered by impact against effort, not by the number of errors, and the report names the three items that make most of the difference on their own.
What do you need from us?
About ten minutes. Your website address, the markets you sell in, up to three competitors you name, and the social, review, store or app profiles you want included. Read-only Search Console access helps and is optional. Nothing needs installing, and nobody on your team has to be available during the four days.
Can our agency or developer execute it?
Yes, and that is the design. The workbook is written to be handed over: each finding names who should do it, roughly how long it takes, and the exact retest that proves it is fixed, so you can hold any agency or developer to it. Executing the fixes is not part of the audit, and there is no contract after it.
How is AI visibility measured?
By asking. Real buying questions for your category are put to ChatGPT, Claude, Gemini and Perplexity on the day of the audit, and what each one answers is recorded: who was named, in what order, and from which sources. Nobody can guarantee a mention, and I do not. You get a documented baseline and the changes on your side most likely to move it.
How long does SEO take to show results?
Technical fixes usually show within weeks. Content and rankings normally need three to six months before they give you a result you can base a business decision on. That is why I promise neither a position nor a date, and order the plan so you start with what shows first.

Start by knowing what is true

A fixed price, four business days, delivered by me personally. If you would rather ask first, message me on WhatsApp and I will tell you plainly whether the audit fits.