Insights
Insights, page 2
76 articles · page 2 of 8
- Conversion and enquiries
How to get clients from your website in the Gulf: the four sources
Enquiries come from four sources only: search and Maps, name searches, AI answers and referrals. How to open each, and turn a visitor into a chat.
Read· 8 min read
- Conversion and enquiries
Landing page or website? What each does, and when you need both
What a landing page is, when it is enough and when you need a full site, why ads lose money landing on the homepage, and what an Arabic page needs.
Read· 6 min read
- Conversion and enquiries
Maroof: Saudi e-store verification, and whether buyers check it
What Maroof is, who needs to register, the verification steps, what a buyer sees on your profile, and how to use it on your store instead of hiding it.
Read· 6 min read
- Conversion and enquiries
Most Gulf visitors are on a phone: the mobile checks that decide enquiries
Why you must review your site from a phone, what replaced Google's retired mobile-friendly test, and the checks that decide whether visitors enquire.
Read· 6 min read
- Conversion and enquiries
Trust signals Gulf buyers look for before they enquire
How a visitor decides your site is real: registration and VAT numbers, Maroof, trade licence, address, reviews and real names. A per-country checklist.
Read· 7 min read
- Conversion and enquiries
WhatsApp Business on your website: the link, the button, what to measure
The WhatsApp Business app versus the API, how to build a wa.me link with a pre-filled message, where the button goes on mobile, and counting clicks.
Read· 8 min read
- Conversion and enquiries
Your website gets visitors but no enquiries: the eight places they stall
Traffic arrives, enquiries do not. The eight places a visitor stalls before contacting you, in the order I check them, and the bounce-rate reading.
Read· 8 min read
- Digital presence
Competitor analysis beyond search: ads, social, reviews, AI answers
A practical method for analysing competitors on every surface: who buys ads on your keywords, the Meta Ad Library, reviews, Maps, and who AI names.
Read· 8 min read
- Digital presence
Digital marketing for a Gulf small business: which channel comes first
Digital marketing without the jargon: the seven channels for a Gulf small business ranked by cost and speed, where to start, and when to hire help.
Read· 8 min read
- Digital presence
Do you still need a website if you sell on Instagram and WhatsApp?
When an Instagram account alone is enough, and when having no website loses customers you never see: searchers, AI askers, and people checking your name.
Read· 7 min read
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